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Hey, KFC — Treat your Employees Better and Your Customers Will Stop Hating You

Valerie Alexander
7 min readApr 11, 2021
KFC Chicken sandwich billboard on Wendy’s property

It all started when this billboard popped up in our neighborhood. I had to laugh out loud at the placement. The first time we drove past it, I said to my husband, “That’s what happens when you don’t read the billboard company’s fine print.” Wendy’s probably thought having a billboard on the property was a good way to make a little extra cash. Oops.

A little investigating revealed that KFC did this at three locations in the country — in front of the Wendy’s by our house, at a McDonald’s in Manhattan and a Burger King in Miami. Smart marketing.

And, it got us, as serious fans of the Popeye’s chicken sandwich (ohmigod — so good!!), wondering if maybe any of the other chicken sandwiches come close. Notice — KFC didn’t put one of their big hairy billboards in front of any Popeye’s restaurants.

So we planned a fun day. It would be a grand taste test of all the fried chicken sandwiches available from the fast food joints in our area. Shake Shack was ruled out for being more bougie than fast food, but the others (in the order we chose to taste them, spread throughout the day) were: McDonalds, Wendy’s, Burger King, Jack in the Box, Arby’s, Carl’s Jr., Church’s, saving the two with the best chance of coming close to Popeye’s for last— Jollibee (a Los Angeles joint) and KFC, based on the picture…

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Valerie Alexander
Valerie Alexander

Written by Valerie Alexander

Keynote Speaker. Author. Formerly a tech CEO, VP Biz Dev, IPO lawyer, i-banker and horse wrangler. Writes Christmas movies for Hallmark. SpeakHappiness.com

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